Artium Academy, an online music learning and community platform, recently announced that it has raised $3 million in a funding round led by tech-focused venture capital firm Chiratae Ventures.
The round also saw participation from other early-stage investors like Anicut Capital, Jet Synthesis, Whiteboard Capital and Madhusudhan R (co-founder, M2P Finance), Priyamvada Balaji (executive director, Lucas Indian Service), Varun Alagh (co-founder, Mamaearth), Piyush Shah (co-founder, InMobi Group), Vikas Dosala (co-founder, Fraazo).
Co-founded by Ashish Joshi, Vivek Raicha, and Nithya Sudhir, Artium Academy offers music education using modern pedagogy combined with technology to deliver elevated learning and performing experience to learners. The courses are designed and certified by musicians such as Sonu Nigam, KS Chithra, Shubha Mudgal, Aruna Sairam, Louis Banks, Gino Banks, Raju Singh and Aneesh Pradhan. Voice expert Ananth Vaidyanathan is chief of pedagogy at Artium.
Commenting on the fundraising, Co-founder of Artium Academy, Vivek Raicha, said:
“We are delighted to receive support from a strong investor group led by Chiratae Ventures. This capital will help us accelerate our plans to develop new offerings and expand into newer markets.”
The platform has a cultural committee – a group of enthusiastic individuals is formed by the team, for the team and of the team. This committee ensures that every initiative is very people oriented. It ensures the spread of happiness through events / quizzes / contests and other activities that bring in participation, better cohesiveness, team-work, problem solving and other essential life skills. This also helps in building an organization and a very bonded team. This, the company believes, is a very important part of lives considering the distances that are physical and real, but are bridged to bring in through the fabric of culture.
Sharing about the company and its mission, Co-founder & CEO of Artium Academy, Ashish Joshi, said:
“Our vision is to make music learning more relevant, participative, and engaging where a user can take the journey of a learner to a performer to a potential influencer with our music tech platform. We are building AI based assessment and prescription tools to aid efficient learning and performing, thereby offering qualitative pedagogy to the learners globally.”
Artium’s AI enabled practice studio supplements in-person learning and tracks improvement followed by regular online performances within the Artium community of learners, teachers and maestros that makes the learner feel like a star.
Anoop N Menon, Principal & Consumer Tech-lead of Chiratae Ventures, added:
“Chiratae’s Consumer Tech report talks about passion creators, and we see a significant opportunity in the passion, extracurricular learning space. We believe that performance arts for Indians living here and abroad is a significant addressable market which has no age limits as well. Artium’s depth of pedagogy combined with tech-first approach to build a scalable learning and performance platform stands out from other extracurricular horizontal platforms.”
The Mumbai-based startup has recently tied up with Warner Music India and Global Music Junction (GMJ) to create original music content with its maestro’s, teachers, and learners under its brand Artium Originals.
Last year in September, Artium Academy had raised $750,000 in a seed round led by Bollywood singer Sonu Nigam, with participation from Whiteboard Capital and JetSynthesys.
